
Radiating Positive Wellbeing: Transforming Lives, Relationships and Workplaces
Our Mission
​To translate the latest science of wellbeing and positive psychology into personalized practical tools that improve lives, relationships, and workplaces, creating a healthier and happier world, one life at a time.

Who We Serve
We design science-backed wellbeing solutions for four communities working toward a more balanced and resilient world.
WellBalance Members
See what matters most for your life and wellbeing right now, and begin making small changes on your path to transformation.​
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Free membership includes:
o Rapid Assessment: A 5-minute questionnaire to discover your personalized profile and path to positive wellbeing.
o Progress Tracking Dashboard: Track your personal growth in every area of your life.
o AI ChatCoach: A safe, private, science-backed coach in your pocket; to help you identify actionable steps for growth.

WellBalance Workplace
Monitor wellbeing signals of engagement and burnout to reduce attrition and drive sustainable organizational performance.
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Company offerings include:
o Organizational Risk Assessment: Group-level reporting to identify at-risk teams while
preserving individual employee anonymity.
o Leadership Development: Training programs anchored in the research-backed wellbeing signals that drive employee burnout, team engagement,& performance.
o WellBalance Membership: Employee access to membership benefits, including the WellBalance Academy programs.
Coaching Coalition
Transform your coaching with the only experiential model of wellbeing validated against global gold standard measures.
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Coaches Coalition includes:
o Professional Assessment: A comprehensive 72-item assessment for client intake with detailed supplement reports.
o Personalized Program Design: A peer-reviewed method to debrief assessments and design personalized client programs.
o Coach Dashboard & Client Reports: Manage your client assessments and progress against their personal growth goals.

Global Social impact
An alliance to provide free, high-quality wellbeing tools to those serving high-need communities with low ability to pay.​​
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Nonprofit offerings include:
o Impact Alliance Pilots: Actively exploring partnerships to provide free membership access and community-specific programming to partner clients.
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Coming soon:
o Pro Bono Coaching: Commitment from our Coaching Coalition members to support impact alliance partner clients.

Personalized Positive Wellbeing
Grounded in Science, Guided by Meaning.
Our experiential model of wellbeing has been validated against gold-standard measures from Harvard and UPenn and published in peer-reviewed open-access journals, ranking among the top 5–8% of same-age research globally, with >10,000 views and downloads of our scientific publications.
Ourselves & Others

Positive experiences and feelings can be focused inward on ourselves and outward toward others.
Mental & Physical
Our experiences and feelings can be focused on our mental, emotional world or physical, tangible world.

Life in Balance

Balancing our positive experiences and feelings create our wellbeing and a flourishing life.
The WellBalance Life Lotus

Did You Know
Our 12 experiential "wellsprings of wellbeing" plus 12 "blossoms of flourishing" feelings, enable highly personalized and actionable recommendations to create your most resilient, flourishing life.
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The Wellbeing Gold Standard
Our model and assessments have been validated against gold-standard measures from:



Meeting APA requirements,
The WellBalance Way outlines a valid and comprehensive method of supporting positive wellbeing.

Our Mission-Driven Impact
4.0M+ Reach
46,000+ Community
2400+ Assessments Taken
1200+ Books & Journals
700+ Members
Tailored Wellbeing Assessments for
Members, Coaches and Companies

Companies
We enable organizations to improve and sustain high performance by monitoring employee engagement and burnout risk using our proprietary 8-item measure (WBAL-8EB) of wellbeing signals of employee feelings of wellness and significance, to mitigate burnout and scale managerial best practices.

How It Started
Troy Norris - Chief Wellbeing Officer
Troy W. Norris is a Harvard-trained scientist, published researcher, and founder of the WellBalance Institute for Positive Wellbeing. A certified life, health and wellness coach, he created the WellBalance Model to recommend science-backed wellbeing practices personalized to each person’s unique life situation. His research has been published in peer-reviewed journals and presented at leading science conferences. Troy developed the WellBalance Method while navigating his own path from burnout and breakdown to fulfillment and flourishing.


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Subscribe to our bi-weekly newsletter to learn about the science of wellbeing and simple ways you can begin to transform your life today.





